Paris: The Cruise Connection
Paris unlike some other cruise destination can mean two completely different products. Ocean ships marketed as visiting Paris almost never dock anywhere near the city. River ships marketed as visiting Paris embark and disembark in the centre of it.
Paris: The Brief Overview
Paris is the capital of France: a city of approximately 2.1 million people in the city proper and 12 million in the wider metropolitan area, that has been continuously inhabited and continuously reinventing itself for more than two thousand years...
Holland America Line: The Pitch to Close Deals
Holland America Line is the most consistently mispositioned cruise line in the Canadian and American market. Agents who know it well sell it confidently and repeat. Agents who do not know it default to "it is for older travellers" ...
Holland America Line: The Brief Overview
What Holland America Line Is
Holland America Line is one of the oldest continuously operating names in ocean travel, founded
London: The Cruise Connection
London is unlike any other cruise destination in this guide series: most cruise itineraries marketed as "London" do not actually dock in London at all. The vast majority arrive at Southampton, 130 km southwest of the city.
London: The Pitch to Close Deals
London is the most paradoxical destination in Europe to sell well. It is the easiest sale in the world (every client already knows they want to go) and the hardest sale to extract real commission from...
London: The Brief Overview
London is the capital of England and the United Kingdom: a city of approximately nine million people that has been continuously inhabited and continuously reinventing itself for two thousand years...
Dublin: The Pitch to Close Deals
Dublin is the most consistently undersold capital city in Europe. Most agents pitch it as a one-night stopover, or as the gateway to "the real Ireland" out west, or as a literary curiosity. None of those framings does the city justice.
Edinburgh: The Pitch to Close Deals
Edinburgh is the easiest sophisticated destination in Europe to sell well, and the easiest one to undersell badly. Most agents undersell it because they pitch it as London-but-smaller, or as a stopover before the Highlands, or as a single shore-excursion day on a cruise itinerary...
Dublin: The Cruise Connection
Dublin is an important port call on Ireland, British Isles and Northern Europe itineraries, but agents need to understand the operational distinction between Dublin Port and Dún Laoghaire before advising any cruise client.
